The 4 C's


While most are white (with a faint tint), diamonds may be any color. Color quality is critical. A stone's beauty and value usually increase
dramatically the more colorless it is. The spectrum ranges from light yellow to totally colorless.

Colored diamonds (pinks, blues, yellows, oranges, greens, etc.) are not measured on this scale.



At the hands of a masterful craftsman, a precisely cut diamond will reflect and refract light,
creating sparkle, fire, and brilliance.

The more perfect the cut, the more captivating the diamond is to the eye. Below are examples of the
different types of cuts in the industry today and how they affect the diamond’s beauty.



Imperfections that formed when a diamond first crystallized are called "inclusions.”
A “flawless” diamond — one that shows no imperfections under 10-power magnification — is rare.
Inclusions seldom affect a stone's beauty, although they do affect price.



Carat refers to size and weight. One carat equals 100 points. Most rough diamonds weigh less than a carat.
The larger the stone, the more rare it is, and the greater its value.
However, two diamonds with the same carat weight can vary greatly in value, depending on the color, clarity and most importantly, the cut.


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